From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola’s dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America’s cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world’s most recognizable consumer product.
A history of the great American soft drink and the company that makes it. Pendergrast tells the full story of why Coke–more than 99% sweetened water–is the quintessential American product and how it changed the course of American capitalism. Also reveals high jinks, family dramas, and shady deals behind the scenes. Three 8-page photo inserts.
Mark Pendergrast is a freelance journalist and the author of six works of non-fiction, most recently Japan’s Tipping Point: Crucial Choices in the Post-Fukushima World. (Basic Books)