Why do we vote? Why do some stay home? And with the right persuasion techniques, can the political industrial complex manipulate those patterns?
These important questions are at the heart of a new book exploring the science behind campaigning, because for all the hullabaloo made over television ads, this election will be won and lost by the ground game.
The Victory Lab, The Secret Science of Winning Campaigns, by journalist Sasha Issenberg, has been called the Moneyball of politics. It takes readers into the minds of pollsters and field operatives to reveal some of the tactics behind getting-out-the-vote.
“The science on turnout has gotten a lot better. We don’t know a whole lot more about what makes you change your mind or how you change your mind than we did a decade ago. We know a lot more about what can motivate to actually cast a ballot,” Issenberg told the PBS NewsHour in September.
This is Issenberg’s second book. Learn more about The Sushi Economy and the 2013 release of The Engagement, on the decades-long political and cultural battles over gay marriage.
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